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Decoding Active Management
Everything you need to know about how we actively manage money
Active management should not be a mystery. In our decoding series, we aim to break down some of the key functions of a fund manager to explain their critical role in managing people’s money and demonstrate the value of active management.
For most individuals the primary reason to invest is to reach personal investment goals. This could be saving for retirement, university or school fees, buying a house, or simply saving for a rainy day. The key role for active fund managers is to understand these investment goals as well as investors’ attitude to risk and how long they wish to invest for. These requirements are translated into an investment philosophy and approach with clearly defined objectives and desired outcomes. There are many active decisions made on a daily basis as managers aim to deliver returns in line with this.
However, investing can be a complicated market and fund management is notoriously full of jargon and complex descriptions. In this series, we aim to decode this often confusing area and give you the knowledge you need to understand the world of investing.
The Private Investor’s Toolkit
Arm yourself with the tools you need to maintain your investments
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About Us
Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We look after investments for individual investors, financial advisers and wealth managers, as well as insurance firms, pension funds and other institutions.
Our Funds
Columbia Threadneedle Investments has a comprehensive range of investment funds catering for a broad range of objectives.
Our Capabilities
We offer a broad range of actively managed investment strategies and solutions covering global, regional and domestic markets and asset classes.
